How demandDrive Generated Millions with ZoomInfo

AJ Alonzo, Director of Marketing at demandDrive and a ZoomInfo Champion, shares how ZoomInfo has transformed demandDrive’s marketing and sales operations.

Since AJ started at demandDrive, an outsourced sales development provider, as a sales development representative (SDR), ZoomInfo has been indispensable for his career.

Initially, demandDrive used ZoomInfo as a hub for prospecting information — from building lists to fueling outbound efforts. The company later faced the challenge of reaching new audiences. AJ’s role involved identifying new industries and verticals, which required extensive research and targeted campaigns. Without ZoomInfo, this process would have been time-consuming and fragmented, e.g., searching websites, compiling and enriching lists, and running campaigns.

Instead, ZoomInfo streamlined this process with a single integrated platform. The introduction of the WebSights functionality was a game-changer for understanding website visitors’ behavior. It allowed demandDrive to personalize outbound efforts more effectively and significantly improve their prioritization processes, resulting in millions of dollars in annual recurring revenue. 

Looking ahead, AJ’s team plans to scale up automated sales development and enhance their prospecting processes.

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