The Foundation of Data Privacy is Transparency And Compliance

As a steward of B2B data, ZoomInfo’s Code of Community is a promise to collect, verify, and publish high-quality, ethically sourced business information. This ensures that we are compliant with legislation related to privacy regulations.



A Promise to our Community

Transparency is the fundamental element needed to build a strong community. At ZoomInfo we are committed to making sure our customers have access to data that complies with all global and domestic privacy laws, regulations, and standards. This includes CCPA in the United States and GDPR in the European Union.

Our commitment to data privacy and security has earned us both ISO 27001 and ISO 27701 certifications.

While ZoomInfo has a rich and diverse B2B data portfolio, the types of data we do not process are just as significant as the data points we make available to our customers. Here is an overview of the types of information we do not process:

What type of information does ZoomInfo collect from ZoomInfo Lite?

Information we do not collect:

  • We do not collect any additional information other than information in email contact books, and the headers and signature blocks in emails that are received by our ZoomInfo Lite users
  • We do not track personal browsing history
  • We do not look at calendars or meetings
  • We do not read the content of email communications

Information we collect:

  • The type of contact information we collect from email contact books and email signatures is what you would normally find on a business card or a resume.
  • Most of the information we collect from our ZoomInfo Lite users simply acts as part of our system of checks and balances, confirming information that already exists in ZoomInfo’s database.


ZoomInfo Proactively Enables Data Privacy

We firmly believe that individuals should be in charge of their data. Our self-service Privacy Center is available 24/7 so that anyone who would like to verify, claim, update or remove their ZoomInfo profile, can do so easily. Here are some other ways we enable data privacy:

  • We publish the date the notification email was sent to the contact on their ZoomInfo profile
  • We make it easy for individuals to opt-out of our platform, with a self-service Privacy Center
  • We make it easy for customers to see who has opted out of ZoomInfo
  • We make it easy for customers to filter out individuals on the Do Not Call list
  • We make it easy for customers to exclude their opt-out/unsubscribe lists from our platform
  • Lastly, we don’t hide behind complicated terms of services

ZoomInfo’s Data Source Portfolio

Unstructured Public Information

Our data is updated through automated machine learning, which views a variety of public information on over 28 million site domains every day. These sources include corporate websites, press releases, news articles, Security and Exchange Commission filings, job postings, and other online sources that provide information about industries, locations, revenue, and additional company attributes. Then, targeted keyword algorithms sharpen the searches while our system identifies and adds company technographic information.

How ZoomInfo uses Unstructured Public Information:

  • Receive updates whenever personnel is added or removed from leadership webpages
  • Monitor announcements of executive promotions, company news, upcoming product launches in the news
  • Collect business contact data from individuals who list this information publicly on their website, such as lawyers or public relations professionals
  • Monitor public filings for up-to-date information on revenue, employee headcount, IPO announcements, and more
  • Identify company website source codes to learn what technologies an organization uses

Generally Available Information

We rely on a trustworthy network of partners who provide us with unique data points that add further value to what we offer our customers.

How ZoomInfo uses Generally Available Information:

  • Capture job postings, allowing us to uncover technologies being used, or upcoming projects listed in job descriptions
  • Monitor anonymized web activity and traffic to identify consumption patterns from company IP addresses to help power our Intent product
  • Update changes to the restaurant, branch, and retail locations of the largest brands in the United States
  • Standardize address and location information for 95 million businesses

Contributory Data Community

Our ZoomInfo Lite consists of more than 200,000 freemium users who provide their accurate business contact information in exchange for limited free access to ZoomInfo.

With the average cost for paid access to ZoomInfo Sales totaling more than $30,000 annually, companies that use ZoomInfo Lite receive incredible value.

Learn more about ZoomInfo Lite data

Data Training Lab and Research Team

ZoomInfo has an in-house human research and development team focused on continuous improvement of the database. The team’s meticulous efforts verify algorithm performance; grow data about contacts, funding, and conferences; and unearth inside information about companies that can help sales teams get ahead of prospective buyers.

How ZoomInfo uses our Data Training Lab and Research Team

  • Identify and fix mistakes or limitations within our data processing engine
  • Provide specialization and subject matter expertise to the data science department to improve data quality
  • Continually benchmark our data quality for critical KPIs, such as email bounce rates, employer relationships, and firmographic accuracy

Learn more about our commitment to Data Privacy

ZoomInfo Privacy Center