Automate how you define and identify ideal customers.
Build a targeted account universe based on past won and lost deals.
Tap into performance-driven insights
Automatically define your customer profile
Reach look-a-like customers
It’s not magic— it’s AI.
Understand your Ideal Customer
Make the largest, deepest, and most accurate B2B contact and company dataset work for your business. With ZoomInfo, your sales and marketing teams can identify similarities and commonalities on contacts and companies they’re selling to—automatically.
Automate customer profiles
Let our artificial intelligence do the heavy lifting. You simply upload a report from your CRM of previously won and lost deals. Behind the scenes, our algorithms will learn which of ZoomInfo’s company attributes are indicative of companies that are your best targets.
Keep your Ideal Customer Profile up-to-date
ZoomInfo already makes it easy for you to manually create your ICP in the platform. AI-Generated ICP takes it a step further by automating the process based on your prospecting history. As the market changes and your scoring mechanism needs to follow suit, AI-Generated ICP can create your new ICP as often and accurately as needed.
Access to ZoomInfo is like having a superpower.
We recently closed 3 opportunities in half the time of our typical sales cycle. Why? Because we got in front of interested buyers before our competitors could.
Increase in pipeline growth