Convert buyers at the speed of demand.
Level up your ROI with data-driven solutions that grow conversions and accelerate pipeline across your marketing channels.
7,500 5-star Reviews on G2
Ranked #1 in 139 G2 Reports
TARGET
Unlock market insights to turn prospects into customers
Drive pipeline with advanced B2B intelligence and real-time intent data.
Trigger campaigns based intent signals, including de-anonymized site traffic and industry scoops
Identify sales-ready accounts signaling intent to buy
Access over 104M company profiles, 600M contact profiles, and 4.9K company attributes
EXECUTE
Engage accounts most likely to be in the market
Create a consistent customer experience with an integrated sales and marketing platform. Run efficient display and social ad campaigns targeting high-intent customers.
Use our DSP, built for B2B advertising
Maintain cross-channel flexibility, deliverability, and compliance
Find best-fit accounts via optimized AI algorithms
OPTIMIZE
Turn visitors into customers
Capture website visitors’ interest from first form fill to final conversion.
ZoomInfo’s accurate IP-to-company graph analyzes over 6B IP addresses to build campaigns that convert
Attract, nurture, and convert visitors based on-page behavior
Reduce required form fields and automatically enrich lead data
Simplify meeting scheduling and save valuable time
CORE FEATURES
Accounts buy, people decide
Only ZoomInfo combines advanced and essential insights about your target market with AI-powered solutions that help you surface, engage and convert sales-ready leads.
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Cross-Channel Advertising
Deploy targeted display and social ad campaigns to reach specific audiences based on 300-plus company attributes and buying signals.
Learn more about Ad Targeting
Buyer Intent
Identify prospects at the beginning of the buyer’s journey by tracking companies researching solutions like yours.
Learn more about Buyer Intent
Website Chat
Route qualified leads directly to your sales team. Convert chat conversations into meetings with a click.
Learn more about Website Chat
Web Form Enrichment
Boost lead capture with data-enriched forms for higher conversions and actionable insights.
Learn more about FormComplete
Advanced Audience Targeting
Pull in the right accounts and build audiences that update automatically when companies meet your criteria.
Learn more about Audience Targeting
Site Visitor Identification
Identify anonymous website visitors and take immediate action to convert good-fit customers.
Learn more about WebSightsFull Funnel Solutions
How ZoomInfo Helps Marketing Teams Win
For Revenue Leaders
Sales and marketing alignment is more important than ever. Enter ZoomInfo. In our latest Customer Impact Report, 71% of marketers say they have forged closer relationships with their counterparts in sales since implementing ZoomInfo.Read Customer Impact ReportFor Demand Generation
No marketing strategy is immune to bad data. “If the data driving your ABM efforts is limited in any way, you’ll end up with low conversions and wasted ad spend. We learned this very early on in our process and knew it was time to make a change.”View Case StudyFor Marketing Operations
Orchestrate revenue operations like never before. Just ask the team over at NetSPI. They used ZoomInfo to prioritize and target accounts based on buying signals, website visits and intent searches – even improving sales enablement with prospecting news automatically delivered to Slack.View Case Study
“There’s immediate satisfaction when logging into ZoomInfo Marketing.
The fact that the solutions are integrated helps foster end-to-end sales and marketing alignment. That’s what sets ZoomInfo apart.”
See What’s Possible
Get a custom demo of ZoomInfo Marketing to learn how to capture and convert more MQLs into pipeline.
USE CASES
Data-Driven Marketing at Scale
Combine world-class data and intent signals with precise targeting and automated plays. Efficiently identify, engage, and acquire leads at scale.
Demand Generation
Identify and convert sales-ready accounts. Power your demand generation strategy and accelerate your pipeline with advanced B2B intelligence and real-time intent data.
Account-Based Marketing
Run efficient display and social ad campaigns that target customers who have signaled high intent to purchase. Create a consistent experience with an aligned sales and marketing platform.
Inbound Lead Acceleration
Deliver qualified inbound leads to your sales team. Automatically identify, enrich, route, and follow up with the high-potential leads quickly.
INTEGRATIONS
Power your marketing technology stack with ZoomInfo’s best-in-class intelligence
Bring your strategy to life with integrations that deliver actionable B2B intelligence where you need it.
Case Studies
Here are just a few ways 35,000+ customers use ZoomInfo to grow conversions and accelerate ROI from marketing.
Reduced cost per click by 24%
“It would not have been possible for us to achieve the progress that we’ve had this year without the ZoomInfo ecosystem underpinning our efforts on both the marketing and sales sides.”
Plug-and-play implementation
“It used to take us months to generate value from our marketing efforts but now, we’re capturing high-quality leads in less than 48 hours from launching a campaign.”
The magic of the system are the workflows
“We are seeing incredible engagement and to date our average click through rate has increased by 900%”