When a company receives a round of funding, it’s a strong signal that they are likely to begin making new investments to grow their business. It’s an event worthy of congratulations and a natural conversation starter.
But it’s not easy to manually track when every company receives funding. With ZoomInfo’s Funding function, you can identify prospect companies and trigger automated workflows to send an email congratulating them on the funding round, introduce your company, and educate the prospect on how you can help turn their new funding into future growth. By automating this workflow, reps can get a jump start on outreach.
Triggers
- Identify companies with funding rounds of a particular round, size and source
Actions
- Filter companies to reduce the records to meet specific criteria mapped funding news
- Source expanded set of contacts which meet your persona definition mapped funding news
- Send records to your CRM
- Assign to a Account Owner
- Enroll in Funding Round Campaign
Messaging Template
Subject: Congratulations on your funding round!
Body: Hi [first name]:
Congratulations on your [series] funding. We work with a lot of companies in the [industry] to help them[value prop] post-funding. Here’s a case study you can read about how we helped [similar reference company] following their [series].
[hyperlink to case study/testimonial page]
[senority speicifc ask]
Best,
[sales rep first name]
Ads Template
Tip:
Keep your audience broad for this campaign to ensure your brand is top of mind for anyone in the org that could influence your ultimate decision-maker.
GPT Email Example
Company:
Persona:
CMO
Subject: Skillsoft’s recent funding and ZoomInfo’s solutions
Hi Pam,
I hope this email finds you well. I wanted to reach out because I noticed that Skillsoft recently received funding and I couldn’t help but think about the potential challenges that come with growth, such as wasted advertisement spend and a lack of alignment between sales and marketing.
At ZoomInfo, we help companies like yours by consolidating your tech stack with one vendor and simplifying ABM processes, leading to more efficient and effective growth.
I’d love to set up a call to discuss how ZoomInfo can support Skillsoft’s growth efforts. Are you available for a call next week?
Best,
Chris
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Tech Install Targeting
Knowing what tech your product plays well with can expand your market. Identify which of your technologies complement the products or tools of other companies. Then run outbound campaigns to potential customers with messaging about using your product with that complementary technology.
You can automatically discover ZoomInfo contacts at these companies that fit the buying committee for those technologies. Create a play specific to each complementary technology and pair it with specific outbound messaging.
Triggers
- Identify signals for specific technologies added at a company within your ICP
Actions
- Filter companies to reduce the records to meet specific criteria
- Source expanded set of contacts which meet your persona definition mapped to each technology category
- Send records to your CRM
- Assign to a Account Owner
- Enroll in Tech Install Campaign
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Intent Signal Targeting
Firmographics and technographics help identify which companies are your potential customers. Intent data lets you know which companies are actively searching for a solution like yours.
Intent data casts a broad net across the internet to gather top-of-funnel signals about the issues, solutions, technologies, and vendors that potential buyers research before buying. This early visibility on developing opportunities gives your sales teams a head start on the competition.
Select intent topics related to your business and monitor when a specific account, or set of accounts, conducts high-level, potential-purchase research. When relevant prospects show buying intent, you can target them with messaging tailored to their specific search, buyer persona, industry needs, etc.
You may want to implement this play multiple times and pair specific messaging with each group of intent topics.
Triggers
- Identify companies within your ICP surging on specific intent topics or researching content on the web
Actions
- Filter companies to reduce the records to meet specific criteria mapped to each intent topic
- Source expanded set of contacts which meet your persona definition mapped to each intent topic
- Send records to your CRM
- Assign to a Account Owner
- Enroll in Intent Signal Campaign
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General News Signal
Company news can predict an organization’s readiness to purchase. When significant company news happens — such as the opening of a new facility, the relocation an office, or company-wide layoffs — your sales and marketing teams should move quickly and reach out to new buying groups.
However, it’s difficult and time-consuming to track company news. With ZoomInfo’s Scoops function, automated triggers and actions can keep track of company news. Instead of manually adding contacts to campaigns and lists, you’ll be able to stay focused on fostering customer relationships, prospecting sales, and closing deals.
Triggers
- Identify news signals within specific category types for your ICP
Actions
- Filter companies to meet specific criteria based on news category
- Source expanded set of contacts which meet your persona definition mapped to each news category
- Send records to your CRM
- Assign to a Account Owner
- Enroll in General News Campaign
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