Forrester Research has recognized ZoomInfo as a Leader in The Forrester Wave™: Marketing And Sales Data Providers for B2B, Q1 2024!
Well-executed go-to-market strategies create better customer journeys, more efficient marketing campaigns, optimize sales performance, and enhance customer retention. GTM strategies function best when supported by generative AI running on high-quality data.
Join us on May 8 at 12pm ET/9am PT for a webinar featuring Forrester Research, Better Data, Better AI: Unlocking GenAI for GTM. Don’t miss this opportunity to learn how quality data drives generative AI success.
Guest speaker Brett Kahnke, Principal Analyst at Forrester, along with Brandon Tucker, VP of Data Strategy, and Sneh Kakileti, VP of Product Management at ZoomInfo, will discuss how to build a solid data foundation to support genAI for improved go-to-market (GTM) strategies.
Key takeaways:
- The pivotal role of quality data in streamlining your GTM strategy
- Overcoming low-quality data challenges in AI initiatives
- Best practices for establishing a reliable data foundation to support AI