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The Essential Five‑Step CRM Cleanup Guide
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The benefits of account-based experience (ABX) are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABX program: good data.
Data is the fuel that powers your ABX engine. Without it, you can’t find and reach your target accounts. And yet only 44% of marketers consider their data to be high quality. Running an ABX program on data you don’t trust means wasted time, resources, and lost revenue.
ZoomInfo Marketing changes all that. In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABX: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team using ZoomInfo Marketing and ZoomInfo Copilot to help them land more qualified opportunities and connect with prospects like never before.
