Learn the strategies and techniques to navigate price issues like a pro!
“Your price is too high.” Those five words can strike fear into the heart of any salesperson as they know their deal is in jeopardy. Do you fight to overcome the objection? Should you drop your price to save the deal? Or is there a smarter, more strategic way to handle it?
Join Lee Salz, sales management strategist and bestselling author of Sales Differentiation and Sell Different!, for a transformative masterclass that will change how you think about and handle price issues.
During this program, he will share:
- Why there’s no such thing as a price objection—and what prospects are really telling you when they push back.
- The mindset shift salespeople need to handle price issues like a pro.
- The critical first step to take when price becomes a sticking point.
- The root cause of price resistance —and how to prevent it from derailing your deals.
- How to avoid wasting your precious sales minutes pursuing the wrong opportunities
- Why Total Cost of Ownership conversations often fail and what salespeople need to do to position TCO effectively
- The Buyer Flinch Test—and why most salespeople fail it.
- How to resolve price issues with E.A.S.E., a powerful framework to effectively navigate any Deal Obstacle.
- And much, much more!
This is more than just another sales training session—it’s a game-changing strategy development masterclass designed to help you and your team master the art of pricing conversations to win more deals at the prices you want!®
Don’t just attend—bring your entire sales team. Together, you’ll learn how to never lose to the price objection again!