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Whether your marketing department is a startup or well-established, you should routinely assess the key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, you need to decide where to start.
Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large. Picking the right marketing KPIs to monitor over time gives you a bird’s-eye view of how your program is performing and where to make improvements.
While there are countless KPIs you could track, ZoomInfo experts, Michelle Blondin, Director of Demand Gen, and Kyle Cook, Director of Business Intelligence, will share which crucial KPIs your sales and marketing teams should prioritize.
You’ll learn:
- Effective ways to track and monitor your KPIs;
- The metrics matter by channel;
- The metrics your sales and marketing teams should be tracking together; and
- Examples of informed decisions you can make off of the metrics you’re seeing.