Turn buyer research into revenue.
COVERAGE YOU CAN COUNT ON
Capitalize on buying signals
Map your ideal customer profile against ZoomInfo’s database to uncover sales-ready prospects searching for topics and keywords related to your business. Our intent engine triggers signals tracked from a network of 210 million IP to Org Pairings and more than 6 trillion new keyword-to-device pairings — all sourced monthly from over 90% of accessible devices across the U.S.
ACTIONABLE INSIGHTS
Target the top brass
Identify the entire buying team based on who’s researching specific topics and reach the decision makers across phone, email, and digital marketing channels.
DRIVE PIPELINE CONVERSION
Connect intent signals to business outcomes that matter
Exclusive to ZoomInfo, Guided Intent helps you focus on the topics that matter most. By prioritizing trending topics proven to drive successful outcomes, you can eliminate the guesswork and engage the most relevant opportunities with confidence.
OUT-OF-THE-BOX INTEGRATIONS
Build data-rich workflows across your tech stack
Push intent and contact data into your “empty box” CRM, sales, and marketing software to set up automated workflows that close more leads with less effort.
"With ZoomInfo’s Streaming Intent data, we have a constant stream of interested prospects.
We’ve increased the number of opportunities in our pipeline by over 50% and, if we close a quarter of those, then we’ll be two years ahead of our projected revenue goals."
Erwin van der Vlist
CEO & Founder
FAQs
What is intent data?
Intent data identifies companies that are actively researching products or services you offer, based on their online behavior across thousands of sources.
How does ZoomInfo collect intent data?
ZoomInfo gathers intent signals from a network of B2B publishers, proprietary research, and third-party sources, analyzing content consumption patterns to identify buyer interest.
How can intent data help my sales and marketing teams?
Intent data helps prioritize outreach to accounts showing active interest, allowing sales and marketing teams to engage prospects earlier in the buying journey.
Can I customize the topics I want to track?
Yes, ZoomInfo allows you to monitor intent across a wide range of customizable topics relevant to your business.
How is intent data delivered in ZoomInfo?
Intent signals are surfaced within the ZoomInfo platform and can be integrated with your CRM or MAP to trigger workflows and prioritize outreach.