An Overview of the ePrivacy Directive

The Privacy and Electronic Communications Directive 2002/58/EC, commonly known as the “ePrivacy Directive,” is a set of rules that applies to the digital industry and regulates electronic communications, including consent requirements for the following:
  • Website cookies
  • Email marketing
  • Text message
  • Certain types of phone calls
The ePrivacy Directive supplements the General Data Protection Regulation (GDPR), addressing crucial aspects about the confidentiality of electronic communications and the tracking of Internet users.
In the EU, a “directive” is a legislative act that sets out a goal that all EU countries must achieve. It is up to the individual countries to implement their own laws on how to reach those goals. As a result, specific consent requirements for electronic marketing may vary based on each EU country’s implementation of the ePrivacy Directive.
ZoomInfo’s interactive map above outlines these electronic marketing requirements for each listed country.

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