Marketing Resources

Enjoy ZoomInfo’s library of free marketing resources for B2B professionals. Browse data-driven research, ebooks, infographics, and more.

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Demand Generation

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  • Crafting A Modern Lead Story: Strategies for Effective Lead-to-Pipeline Conversion

    Crafting A Modern Lead Story: Strategies for Effective Lead-to-Pipeline Conversion

    imageWebinar

    Join ZoomInfo’s Director of Demand Gen, Michelle Blondin, and SVP of Marketing at Act-On, Jeff Day as they discuss the essential techniques and best practices for nurturing leads to win hearts and convert buyers.

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  • How to Build and Scale an Effective ABM Demand-Gen Strategy

    How to Build and Scale an Effective ABM Demand-Gen Strategy

    imageWebinar

    Join us live to get the building blocks that will help you incorporate account-based experiences in an informed way.

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  • How to Build Ad Campaigns That Convert

    How to Build Ad Campaigns That Convert

    imageWebinar

    Join us for a discussion with Jesse Miller, Product Manager, MarketingOS at ZoomInfo. In addition to traditional KPIs, they’ll delve into metrics to assess and align your advertising campaign with your sales pipeline.

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  • The Power of ABX for GTM Alignment

    The Power of ABX for GTM Alignment

    imageWebinar

    Join us to learn about the benefits of an account-based experience strategy, how to measure success, and scale your account-based tactics.

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  • 10 Ways to Use Intent in ABM

    10 Ways to Use Intent in ABM

    imageeBook

    Infusing your ABM strategy with intent data brings precision targeting, better team alignment, and increased ROI.

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  • Unrivaled Global Data and Insights

    Unrivaled Global Data and Insights

    imageDatasheet

    Built on the strongest foundation ZoomInfo is the world’s leading B2B data provider, with the best coverage across North America and Europe. We are continuously investing in our data to bring you the most accurate and up-to-date contact and company information. ZoomInfo has expanded the depth and breadth of European data available to you: Our […]

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Lead Generation

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  • Mastering Marketing Ops: Tips to Orchestrate Data Across Channels

    Mastering Marketing Ops: Tips to Orchestrate Data Across Channels

    imageWebinar

    Discover time-saving, profit-boosting solutions and the actionable tactics you need to successfully leverage them — all without leaving your desk.

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  • Crafting A Modern Lead Story: Strategies for Effective Lead-to-Pipeline Conversion

    Crafting A Modern Lead Story: Strategies for Effective Lead-to-Pipeline Conversion

    imageWebinar

    Join ZoomInfo’s Director of Demand Gen, Michelle Blondin, and SVP of Marketing at Act-On, Jeff Day as they discuss the essential techniques and best practices for nurturing leads to win hearts and convert buyers.

    Read More
  • How to Build and Scale an Effective ABM Demand-Gen Strategy

    How to Build and Scale an Effective ABM Demand-Gen Strategy

    imageWebinar

    Join us live to get the building blocks that will help you incorporate account-based experiences in an informed way.

    Read More
  • How to Build Ad Campaigns That Convert

    How to Build Ad Campaigns That Convert

    imageWebinar

    Join us for a discussion with Jesse Miller, Product Manager, MarketingOS at ZoomInfo. In addition to traditional KPIs, they’ll delve into metrics to assess and align your advertising campaign with your sales pipeline.

    Read More
  • Create Exceptional Account-Based Experiences With Intent Data

    Create Exceptional Account-Based Experiences With Intent Data

    imageWebinar

    Join ZoomInfo ABM experts Lauren McHugh, Senior Manager of Product Marketing, and Kaitlin Sanders, Senior Delivery Program Manager to learn how to position your ABM strategy to increase pipeline using ZoomInfo’s intent data.

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  • The Power of ABX for GTM Alignment

    The Power of ABX for GTM Alignment

    imageWebinar

    Join us to learn about the benefits of an account-based experience strategy, how to measure success, and scale your account-based tactics.

    Read More

Go-To-Market

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  • Mastering the Conversation: Successful Selling in a Competitive Market

    Mastering the Conversation: Successful Selling in a Competitive Market

    imageWebinar

    Join Anthony Iannarino, expert sales coach and best-selling author to get practical tips that your sales team can use in their conversations to increase deal success.

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  • The Modern Go-to-Market Index: How Your GTM Strategy Stacks Up

    The Modern Go-to-Market Index: How Your GTM Strategy Stacks Up

    imageWebinar

    What does a successful Go-to-Market Strategy look like today? Inefficient tech platforms, dirty siloed data, lack of automation, and misaligned priorities are a few of the obstacles teams face when trying to effectively grow their market presence and revenue opportunities.

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  • Crafting A Modern Lead Story: Strategies for Effective Lead-to-Pipeline Conversion

    Crafting A Modern Lead Story: Strategies for Effective Lead-to-Pipeline Conversion

    imageWebinar

    Join ZoomInfo’s Director of Demand Gen, Michelle Blondin, and SVP of Marketing at Act-On, Jeff Day as they discuss the essential techniques and best practices for nurturing leads to win hearts and convert buyers.

    Read More
  • 2024 GTM Predictions Series: Warm Calling Puts Old-School Outreach on Ice

    2024 GTM Predictions Series: Warm Calling Puts Old-School Outreach on Ice

    imageWebinar

    In 2024, cold calling isn’t going anywhere. Instead, it’s increasing conversion rates, saving time for sales teams, and improving the experience for prospects using actionable intelligence from intent data and buying signals. Join us February 28 at 12pm ET for a webinar featuring Millie Beetham, Director, ZI Labs and GTM Innovation at ZoomInfo; and Sean Dwyer, Senior Director of Sales Development at ZoomInfo.

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  • ZoomInfo’s 2024 Customer Impact Report

    ZoomInfo’s 2024 Customer Impact Report

    imageeBook

    ZoomInfo’s Customer Impact Report 2024 brings these stories into sharp focus. Over the past several months, our teams have surveyed some 7,000 ZoomInfo users to learn more about how we help go-to-market professionals meet their ambitious goals. Here’s what we heard: ZoomInfo drives dramatically higher revenue, swells marketing pipelines, and claws back days of productivity for frontline […]

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  • 2024 Go-to-Market Predictions: Account-Based GTM Becomes B2B Center of Gravity

    2024 Go-to-Market Predictions: Account-Based GTM Becomes B2B Center of Gravity

    imageWebinar

    The marketing industry has shifted from inaccurate advertising and vague ROIs to granular tracking, lead scoring, and optimization. But with a shift toward account-based marketing, we risk missing the broader picture.

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