Operations Resources

Browse ZoomInfo’s library of free educational resources for B2B professionals, including whitepapers, ebooks, infographics, and webinars.

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Sales Automation

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  • Mastering Marketing Ops: Tips to Orchestrate Data Across Channels

    Mastering Marketing Ops: Tips to Orchestrate Data Across Channels

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    Discover time-saving, profit-boosting solutions and the actionable tactics you need to successfully leverage them — all without leaving your desk.

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  • Steal ZoomInfo’s Cold Email Formula

    Steal ZoomInfo’s Cold Email Formula

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    You’ll walk away with plenty of examples and a cold email framework you can start using right away.

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  • Redefining Rejection: Strategies for Sales Resilience and Success

    Redefining Rejection: Strategies for Sales Resilience and Success

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    Join Anthony Iannarino, expert sales coach and author of the #1 best selling book in Business Sales, The Negativity Fast, as he shares advice for handling negativity and building sales resiliency. He’ll discuss how to lead with positivity, strategize when there are sales set-backs, and thrive in the ever-evolving land of sales.

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  • The Who, What, When and Why of Intent Data

    The Who, What, When and Why of Intent Data

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    Discover how to read intent data signals and take advantage of your new knowledge to boost sales with this simplified process to elevate your ABM results.

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  • Prospecting at Scale: How IBM Enhanced Seller Data with ZoomInfo

    Prospecting at Scale: How IBM Enhanced Seller Data with ZoomInfo

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    Learn how IBM solved their data sourcing and tool fatigue issues with DaaS. Join IBM’s Andrzej Wardaszka, Product Owner of Territory Planning and Prospecting and Ann Scheman, Digitization Program Manager, and Jaime Muirhead, VP Sales at ZoomInfo for an insightful webinar on December 6.

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  • Create Exceptional Account-Based Experiences With Intent Data

    Create Exceptional Account-Based Experiences With Intent Data

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    Join ZoomInfo ABM experts Lauren McHugh, Senior Manager of Product Marketing, and Kaitlin Sanders, Senior Delivery Program Manager to learn how to position your ABM strategy to increase pipeline using ZoomInfo’s intent data.

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Data Management

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  • Expert Panel: Improving Data Quality, Accuracy, and Consistency

    Expert Panel: Improving Data Quality, Accuracy, and Consistency

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    Join us April 22 for a panel-led webinar with data management experts as they discuss the challenges and best practices for achieving high-quality data.

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  • Best Practices Report: Reducing Time to Insight and Maximizing the Benefits of Real-Time Data

    Best Practices Report: Reducing Time to Insight and Maximizing the Benefits of Real-Time Data

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    Read about technology trends and dive into rich survey data from over 250 respondents in sectors such as finance, software, and consulting.

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  • Better Data, Better AI: Unlocking GenAI for GTM

    Better Data, Better AI: Unlocking GenAI for GTM

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    Forrester Research has recognized ZoomInfo as a Leader in The Forrester Wave™: Marketing And Sales Data Providers for B2B, Q1 2024!  Well-executed go-to-market strategies create better customer journeys, more efficient marketing campaigns, optimize sales performance, and enhance customer retention. GTM strategies function best when supported by generative AI running on high-quality data. Join us on […]

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  • The Essential Five-Step CRM Cleanup Guide

    The Essential Five-Step CRM Cleanup Guide

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    The step-by-step guide to creating a scalable, clean CRM primed for the next phase of AI-enabled growth.

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  • Customer 360: Maximizing Insights with AWS and ZoomInfo

    Customer 360: Maximizing Insights with AWS and ZoomInfo

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    Learn how infrastructure from Amazon Web Services and data insights from ZoomInfo can drive a true 360-degree view.

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  • Data-Driven Success: MarketSpark’s Journey to Actionable Insights

    Data-Driven Success: MarketSpark’s Journey to Actionable Insights

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    Learn how ZoomInfo’s DaaS created a personalized Company Data Cube to help MarketSpark transition enterprises from POTS (Plain Old Telephone Service) lines without the need for a complete overhaul.

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